Entrepreneurs making decisions under uncertainty are encouraged to evaluate their initial ideas through hypothesis testing, but entrepreneurial approaches vary in their emphasis on ex-ante theory development prior to collecting evidence. In this paper, we examine whether and how entrepreneurs...

This paper sheds light on how non-profit organizations can aid economic development by supporting the emergence of markets and industries in developing country contexts. We qualitatively examine archival data on the development of two industries: grain-storage metal silos in Central America...

Instead of focusing on whether consumers process product health claims, there is growing interest in how consumers process these claims. This article examines how the length of a front-label claim influences the nutritional beliefs and evaluation of a product when used in combination with...

People can eat a food without having a strong preference for it, and people can prefer a food without eating it. Given this seeming disconnect between attitude and behavior, which type of measure or segment can best be used to profile or identifi, loyal consumer segments of a food, such as soy?...

Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich...

One recent development in the organizational economics approach to strategy management concerns the integration of the organizational capabilities view and the transaction costs theory. My dissertation takes on this task focusing on transaction costs economics, dynamic capabilities, and temporal...

It is important to understand how a country's cultural influences may affect the introduction of a new or unfamiliar food. In this paper, we present a cultural hedonic framework that uses a culture's context (low versus high) and its view toward food consumption (hedonic versus utilitarian...

The structure of the New Zealand merino industry has been through a period of rapid organizational change and marketing innovation over the past decade. This has seen it move away from a publicly regulated spot auction market structure characterised by undifferentiated product receiving pooled...

Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand...