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Search: person:"Sotgiu, Francesca"
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Sotgiu, Francesca
11
Ancarani, Fabio
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Rosario, Ana Babić
2
Valck, Kristine de
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Aydinli, Aylin
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Bijmolt, Tammo H. A.
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Fabio, Ancarani
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Francesca, Sotgiu
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Gielens, Katrijn
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Goetz, Oliver
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Gruber, Verena
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Ikonen, Iina
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Ketelaar, Paul E.
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Krafft, Manfred
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ECONIS (ZBW)
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A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Verlegh, Peeter
;
Bernritter, Stefan F.
;
Gruber, Verena
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10012607896
Saved in:
4
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis
Ikonen, Iina
;
Sotgiu, Francesca
;
Aydinli, Aylin
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 360-383
Persistent link: https://www.econbiz.de/10012290957
Saved in:
5
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
6
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
7
Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
8
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
9
Alla ricerca delle determinanti dei livelli di prezzo online
Fabio, Ancarani
;
Francesca, Sotgiu
- In:
Micro & Macro Marketing
(
2004
)
2
,
pp. 359-374
Persistent link: https://www.econbiz.de/10010650404
Saved in:
10
The Drivers of E-tailers' Price Levels
Sotgiu, Francesca
;
Ancarani, Fabio
- In:
The international review of retail, distribution and …
15
(
2005
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10007146565
Saved in:
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