Contreras Pinochet, Luis Hernan; Amorim, Guilherme de … - In: Journal of Enterprise Information Management 34 (2021) 5, pp. 1406-1428
Purpose: The article's objective is to analyze the consequent factors of Big Data Analytics Capability for firms in the competitive scenario, using different analytical models. Design/methodology/approach: The research had a quantitative approach, using a survey of data from firms located in...