In this paper we address two interrelated research gaps in the Corporate Social Responsibility (CSR) literature. The first results from a lack of understanding of different patterns of CSR engagement with respect to CSR talk (impression management and the creation of symbolic images and...

Corporate Social Responsibility communication in small firms has received little attention to date, but suffers particularly from poor theorization. In this conceptual paper we present the ‘governmentality dilemma' where owner-managers who are committed to Small Business Social Responsibility...