Toukola, Sebastian; Ståhle, Matias; Mahlamäki, Tommi - In: Project leadership and society 4 (2023), pp. 1-13
Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms...