Thees, Hannes; Störmann, Elina; Thiele, Franziska; … - In: Journal of Tourism, Heritage & Services Marketing 7 (2021), pp. 3-15
Purpose: This study addresses the digital transformation in tourism, accelerated due to the COVID-19 pandemic. By linking the front- and backstage activities, a model of the tourism value system is sketched with the aim to assist the shift toward digital value creation in the case of the German...