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Search: person:"Stürmer, Ralf"
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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ECONIS (ZBW)
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Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
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Erfolgreiches Marketing durch Emotionsforschung : Messung, Analyse, Best Practice
Stürmer, Ralf
;
Schmidt, Jennifer
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014006809
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