St John, Jeremy; St John, Karen; Han, Bo - In: European Journal of Innovation Management 25 (2021) 6, pp. 223-241
Purpose: This study furthers one’s understanding of the motivations of the crowdfunding crowd by empirically examining critical factors that influence the crowd's decision to support a crowdfunding project. Design/methodology/approach: Backer's comments from a sample of the top 100 most...