Knowledge is one of the most important company resources. Good knowledge management can lead to a significant and more sustainable competitive advantage for a company. The aim of this paper is to analyze the impact of social media on knowledge management based on the review of previous studies....

As digital natives, millennials have led to significant shifts in the marketing approach of organizations in the tourism industry. The aim of the paper is to analyze how digital technologies have influenced the travel behavior of millennials and to create their profile, in order to help...

Serbian Abstract: Sadržaj: U uslovima visokog nivoa konkurencije između turističkih destinacija na globalnom nivou, primena koncepta ličnosti destinacije dobija na značaju, da bi se kreirale jedinstvene asocijacije vezane za destinaciju. U radu je detaljno objašnjeno značenje ovog...

The brand personality is a very popular area of research in marketing. Consumers perceive brands as if they were living beings. They assign to brands positive and negative personal traits, demographic characteristics, physical characteristics and cognitive skills. The personality of the brand is...

The development of branding and advertising has always been mutually conditioned. The goal of this research is to determine the origin and show historic development of branding and advertising in the ancient civilizations of Africa, Asia and Europe. The historical method of research was used....

Croatian Abstract: Elektronsko izdanje monografije Ličnost brenda: Razlika koju je najteže kopirati, autorke dr Slađane Starčević, objavljeno je u izdanju FEFA, 2016. godine i domaćim čitaocima detaljno predstavlja jedan veoma popularan koncept u marketingu. Ličnost brenda predstavlja...