This article deals with the problem of improving the quality of teachers and their innovative activity through the use of training programs. The paper points out that the current education policy considering different approaches to improve the efficiency of teaching. Note that in the new economy...

Today, taking part in competing for prospective students, the university should create visible differences in their services to potential customers. Therefore there is a need not only to develop a strategy, but also in the application of strategic marketing tools that would help to use the...

In the modern era, the era of impalpable assets and intensifying competition universities more and more attention should be paid to the construction of effective marketing services. In this article for a Herzen State Pedagogical University of Russia deals with the problems of organization of...