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Sell the brand first : how to sell your brand and create lasting customer loyalty
Stiff, Dan
-
2006
Persistent link: https://www.econbiz.de/10004866097
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Sell the brand first : how to sell your brand and create lasting customer loyalty
Stiff, Dan
-
2006
Persistent link: https://www.econbiz.de/10003244526
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IN PRACTICE So You Think You Know Your Brand? Companies must learn to view their brands in three dimensions, simultaneously understanding how their customers perceive it, how inter...
Stiff, Dan
- In:
MIT sloan management review
47
(
2006
)
4
,
pp. 96
Persistent link: https://www.econbiz.de/10007289384
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