Polonsky, Michael Jay; Cameron, Heidi; Halstead, Sara; … - In: International Journal of Retail & Distribution Management 28 (2000) 1, pp. 37-45
Examines whether respondents’ attitudes towards companion selling (i.e. suggesting the purchase of a related good) varies based on two hypothetical situations. The results suggest that overall there are some differences in attitudes based on the selling context. However, overall respondents...