Purpose: Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design/methodology/approach: This is a case study based on...

Services and the Green Economy addresses a significant gap in the knowledge and understanding of sustainable economic development. Bringing together a range of expert contributions the book analyses the role of services and service industries in the transition to a greener economy. Framed by an...