GANDOLFI, Franco; STRACH, Pavel - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 10 (2009) 1, pp. 187-199
Wal-Mart, the world’s largest retailer, failed to capture the hearts of South Korean consumers, ultimately withdrawing in 2006 after eight years in the market. Although, it had achieved stunning successes in the U.S. and overseas, Wal-Mart was unable to apply its proven U.S. business model in...