Ojha, Divesh; Struckell, Elisabeth; Acharya, Chandan; … - In: Journal of Business & Industrial Marketing 36 (2020) 9, pp. 1627-1645
Purpose: The research first and uniquely explores the antecedent relationship among three highly studied environmental forces – competitive intensity (CI), market turbulence (MT) and technological turbulence (TT) – in a service context. Next, given the importance of services to the USA and...