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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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2
Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
Neureiter, Ariadne
;
Stubenvoll, Marlis
;
Matthes, Jörg
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10015050202
Saved in:
3
Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice
;
Stubenvoll, Marlis
;
Hirsch, Melanie
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
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