Gong, Wen; Stump, Rodney L.; Maddox, Lynda M. - In: Journal of Asia Business Studies 7 (2013) 3, pp. 214-230
Purpose – The purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention. Design/methodology/approach – A nationwide online...