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Search: person:"Stutz, Nadine"
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Brand management
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Stutz, Nadine
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Schaffner, Dorothea
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Stutz, Nadine Cécile
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Wagenseil, Urs
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Widmann, Fabian
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Enhancing knowledge development in marketing ; Vol. 21
1
Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
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ECONIS (ZBW)
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Social media in der Markenführung : eine explorative Untersuchung zum Einsatz von Facebook Markencommunities
Stutz, Nadine Cécile
-
2012
Persistent link: https://www.econbiz.de/10010399135
Saved in:
2
Markenpsychologie im Destinationsmanagement : eine Untersuchung zur räumlichen und inhaltlichen Übertragbarkeit der touristischen Marke Luzern
Widmann, Fabian
;
Wagenseil, Urs
;
Stutz, Nadine
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 79-91)
.
2012
Persistent link: https://www.econbiz.de/10010405851
Saved in:
3
The influence of brand experience and congruity on the evaluation of different types of co-branding strategies : an analysis in the context of tourism brands
Stutz, Nadine
;
Schaffner, Dorothea
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 363-370)
.
2012
Persistent link: https://www.econbiz.de/10010191484
Saved in:
4
Looking for information versus looking for interactivity : a comparative analysis of consumers' motives for using websites and weblogs
Schaffner, Dorothea
;
Stutz, Nadine
-
2011
Persistent link: https://www.econbiz.de/10010191073
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