Banbury, Catherine; Stinerock, Robert; Subrahmanyan, Saroja - In: Journal of Business Research 65 (2012) 4, pp. 497-503
The idea of sustainable consumption is one that receives a great deal of attention. Everyone from the scientific research community, to Green Peace, to Nobel Laureate Al Gore has argued convincingly and forcefully that our current level of consumption of natural resources is unsustainable. Our...