Suh, Chung-Sok; Wang, Yue; Nam, Myung Hyun; Zhang, Xiao - In: Asia Pacific Business Review 20 (2014) 4, pp. 578-602
This paper proposes a new conceptual model to better understand the internationalization process of firms, especially those from rapidly developing East Asian economies. The model is illustrated through a comprehensive analysis of the internationalization process of Hyundai Motor Company (HMC)....