Geng, Ruoshi; Sun, Ruijie; Li, Jie; Guo, Fan; Wang, … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 5, pp. 1078-1098
Purpose: This paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational legitimacy and the moderating effect of social worth. Design/methodology/approach: To examine the...