Siddiqi, Umar Iqbal; Sun, Jin; Akhtar, Naeem - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 73-98
Purpose: The study aims to examine the effects of ulterior motives in peer and expert supplementary online hotel reviews on consumers' perceived deception, dissatisfaction, and its downstream effects on altruistic response and repurchase intentions. The research also examines the moderating...