Yusfiarto, Rizaldi; Sunarsih, Sunarsih; Darmawan, Darmawan - In: Journal of Islamic Marketing (2021)
Purpose: The purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building antecedents of Muslim switching intention (SI) from using cash to mobile payment (m-payment)....