Wuthisatian, Rattaphon; Guerrero, Federico; Sundali, James - In: Review of Behavioral Finance 9 (2017) 2, pp. 105-127
Purpose The purpose of this paper is to suggest that a fundamental cause of market booms and busts is that investor risk attitudes change during market booms. Specifically, the authors propose that an investor’s risk aversion falls as (s)he attempts to “keep up with the Joneses.” This...