Castellano, Sylvaine; Khelladi, Insaf; Charlemagne, Justine - In: Management Decision 56 (2018) 6, pp. 1232-1246
Purpose: The purpose of this paper is to understand the roles of virtual agents in a virtual co-creation context by exploring their influence on online trust. An empirical study is conducted in the French online wine business to analyse the impacts of different dimensions of virtual agents on...