Search Results - person:"Sutherland, Max" - EconBiz

Advertising and the mind of the consumer : what works, what doesn't, and why

Sutherland, Max - 2020 - Revised 3rd international edition

Persistent link: https://www.econbiz.de/10012432662

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max - 2020 - Revised 3rd international edition.

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG, Introduction, 1: Infuencing people: myths and mechanisms, 2: Image and reality: seeing things in different ways, 3: Subliminal advertising: the biggest myth of all, 4: Conformity:...

Persistent link: https://www.econbiz.de/10015069108

Advertising and the mind of the sonsumer : what works, what doesn't, and why

Sutherland, Max - 2008 - Rev, 3. Internat. ed.

Persistent link: https://www.econbiz.de/10004950660

Comments -- Neuroscience and advertising research

Sutherland, Max; Braun-LaTour, Kathryn - In: International journal of advertising : the quarterly … 26 (2007) 3, pp. 399-406

Persistent link: https://www.econbiz.de/10008125256

Comments -- Product placement

Sutherland, Max; Sawyer, Alan G.; Percy, Lany - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 107-116

Persistent link: https://www.econbiz.de/10008115710

Cognitive evaluation: Prompts used to measure sponsorship awareness

Tripodi, John A.; Hirons, Martin; Bednall, David; … - In: International journal of market research : JMRS ; the … 45 (2003) 4, pp. 435-456

Persistent link: https://www.econbiz.de/10006694020

COVER STORY - Ad strategies for brand warfare - Military strategy provides some essential guidelines on what kind of campaign to run and it all ties in with human psychology. There's room for both blitzkrieg and trench warfare.

Sutherland, Max - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 1, pp. 14-16

Persistent link: https://www.econbiz.de/10006776186

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max; Sylvester, Alice K. - 2000 - 2. ed.

Persistent link: https://www.econbiz.de/10004604855

Do You Model Ad Awareness or Advertising Awareness? - If you think you are modeling ad awareness from tracking data, are you? It is more likely that you are modeling advertising awareness. What effect does this have on correct interpretation of ad campaign performance and what is "good awareness" for a campaign?

Sutherland, Max; Friedman, Larry - In: Journal of advertising research 40 (2000) 5, pp. 32-36

Persistent link: https://www.econbiz.de/10006514506

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max - 1993

Persistent link: https://www.econbiz.de/10004204665

A service of the