Search Results - person:"Sutherland, Max" - EconBiz

Advertising and the mind of the consumer : what works, what doesn't, and why

Sutherland, Max - 2020 - Revised 3rd international edition

Persistent link: https://www.econbiz.de/10012432662

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max - 2020 - Revised 3rd international edition.

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG, Introduction, 1: Infuencing people: myths and mechanisms, 2: Image and reality: seeing things in different ways, 3: Subliminal advertising: the biggest myth of all, 4: Conformity:...

Persistent link: https://www.econbiz.de/10015069108

Advertising and the mind of the sonsumer : what works, what doesn't, and why

Sutherland, Max - 2008 - Rev, 3. Internat. ed.

Persistent link: https://www.econbiz.de/10004950660

Comments -- Neuroscience and advertising research

Sutherland, Max; Braun-LaTour, Kathryn - In: International journal of advertising : the quarterly … 26 (2007) 3, pp. 399-406

Persistent link: https://www.econbiz.de/10008125256

Comments -- Product placement

Sutherland, Max; Sawyer, Alan G.; Percy, Lany - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 107-116

Persistent link: https://www.econbiz.de/10008115710

Cognitive evaluation: Prompts used to measure sponsorship awareness

Tripodi, John A.; Hirons, Martin; Bednall, David; … - In: International journal of market research : JMRS ; the … 45 (2003) 4, pp. 435-456

Persistent link: https://www.econbiz.de/10006694020

COVER STORY - Ad strategies for brand warfare - Military strategy provides some essential guidelines on what kind of campaign to run and it all ties in with human psychology. There...

Sutherland, Max - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 1, pp. 14-16

Persistent link: https://www.econbiz.de/10006776186

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max; Sylvester, Alice K. - 2000 - 2. ed.

Persistent link: https://www.econbiz.de/10004604855

Do You Model Ad Awareness or Advertising Awareness? - If you think you are modeling ad awareness from tracking data, are you? It is more likely that you are modeling advertising aw...

Sutherland, Max; Friedman, Larry - In: Journal of advertising research 40 (2000) 5, pp. 32-36

Persistent link: https://www.econbiz.de/10006514506

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max - 1993

Persistent link: https://www.econbiz.de/10004204665

A service of the