Lashgari, Maryam; Sutton-Brady, Catherine; Solberg … - In: Journal of Business & Industrial Marketing 33 (2018) 5, pp. 730-743
Purpose: The purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target....