Sadeque, Saalem; Swapan, Mohammad Shahidul Hasan; Roy, … - In: Journal of Product & Brand Management 31 (2021) 2, pp. 322-337
Purpose: This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments that exhibit distinct behaviour in relation to city brand formation. Design/methodology/approach: The...