Harding, Jacqueline; Szakacs, Judit; Parry, Becky - In: Young Consumers 10 (2009) 1, pp. 17-34
Purpose – This paper aims to examine what elements in online environments promote engagement, learning and repeated visits for children aged 6‐12 years. Design/methodology/approach – An in‐depth textual analysis, exploring components such as navigation, construction of site, character...