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Retail promotions with negative brand image effects: Is cooperation possible?
Jorgensen, Steffen
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European Journal of Operational Research
150
(
2003
)
2
,
pp. 395-405
Persistent link: https://www.econbiz.de/10005347051
Saved in:
22
Retail promotions with negative brand image effects: Is cooperation possible?
Jørgensen, Steffen
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
150
(
2003
)
2
,
pp. 395-405
Persistent link: https://www.econbiz.de/10006650597
Saved in:
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