Tandry, Agatha Yosephine; Setiawati, Lulu; Setiawan, Evelyn - In: International Journal of Trade and Global Markets 7 (2014) 3, pp. 190-204
Corporate social responsibility (CSR) activities may be one of the strategies to maintain the viability of the firm. The purpose of building a positive image among stakeholders made CSR become one of many ways to increase the value of the firm. Another way that the firm can do to increase their...