This study aims to identify factors differentiating users and non-users of GPE (Green Power Electricity) in Australia. The internet-based survey reached audience across Australia. The results show that consumers’ environmental concern and ecologically conscious behaviour are key drivers of GPE...

Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive...

Purpose ? This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance ofsmall construction firms in Tianjin, China.Design/methodology/approach ? The paper consists of a qualitative pilot study and a quantitative main...

This paper examines how policy makers could become better incrementalists by taking a fresh look at the concept of incrementalism. In particular, the paper explores and reframes the factors that mitigate the practice of incrementalism on Green Power Electricity (GPE) adoption. This study thus...