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Year of publication
Subject
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Verkauf 13 Salespeople 11 Verkaufspersonal 11 Selling 10 Consumer behaviour 9 Beziehungsmarketing 8 Konsumentenverhalten 8 Relationship marketing 8 Marketing 5 Youth 5 Beziehungsmanagement 4 Customer satisfaction 4 Jugendliche 4 Lieferantenmanagement 4 Supplier relationship management 4 France 3 Kundenzufriedenheit 3 Marketing management 3 Marketingmanagement 3 USA 3 United States 3 Advertising 2 Advertising effects 2 Business ethics 2 Emotion 2 Frankreich 2 Internet marketing 2 Japan 2 Mexico 2 Online-Marketing 2 Organizational behaviour 2 Social Marketing 2 Social marketing 2 Unternehmensethik 2 Werbewirkung 2 Werbung 2 ACV framework 1 Academic publication 1 Adolescent consumption subculture 1 Adolescent vulnerability 1
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Online availability
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Undetermined 17
Type of publication
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Article 36 Book / Working Paper 19
Type of publication (narrower categories)
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Article in journal 22 Aufsatz in Zeitschrift 22 Lehrbuch 7 Textbook 7 research-article 4 Glossar enthalten 3 Glossary included 3 Aufsatz im Buch 1 Book section 1 CD-ROM, DVD 1 Case study 1 Collection of articles of several authors 1 Fallstudie 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1 Sammelwerk 1 Thesis 1
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Language
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English 45 Undetermined 10
Author
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Tanner, John F. 54 Fournier, Christophe 6 Castleberry, Stephen B. 4 Castleberry, Stephen Bryon 4 Tanner, Emily C. 4 Weitz, Barton A. 4 Yang, Zhiyong 4 Anastasia, Trena 3 Batat, Wided 3 Dwyer, F. Robert 3 Freeman, Dan 3 Mason, Marlys J. 3 Piacentini, Maria 3 Poujol, Juliet F. 3 Boland, Wendy 2 Canbulut, Murad 2 Cases, Anne-Sophie 2 Chonko, Lawrence B. 2 Drenten, Jenna 2 Dubois, Pierre-Louis 2 Dwyer, F. R. 2 Erffmeyer, Robert C. 2 Hamby, Anne 2 Honeycutt, Earl D. 2 Poujol, F. Juliet 2 Rangan, Priyam 2 Raymond, Mary Anne 2 Wise, Jorge A. 2 Bikanda, P. J. 1 Carlson, Les A. 1 Cervellon, Marie-Cécile 1 Chéron, Emmanuel 1 Cooper, Marjorie J. 1 Davis, Roger 1 DeCarlo, Thomas E. 1 Edmondson, Diane R. 1 Epler, Rhett 1 Floyd, Kristopher 1 George, Morris 1 Gray, Van D. 1
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Published in...
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Journal of business research : JBR 6 The journal of personal selling & sales management : JPSSM 6 Industrial marketing management : the international journal for industrial and high-tech firms 3 Journal of Business & Industrial Marketing 3 Health marketing quarterly 2 Journal of Business Research 2 Journal of business-to-business marketing 2 Journal of public policy & marketing 2 McGraw-Hill/Irwin series in marketing 2 African journal of economic and sustainable development 1 Enhancing knowledge development in marketing ; Vol. 21 1 Journal of Services Marketing 1 Journal of business ethics : JBE 1 Journal of education for business 1 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 1 Journal of marketing education : JME 1 Journal of marketing theory and practice : JMTP 1 Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan 1 Journal of retailing and consumer services 1 Marketing strategy collection 1 Psychology & marketing 1
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Source
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ECONIS (ZBW) 35 OLC EcoSci 8 USB Cologne (EcoSocSci) 6 Other ZBW resources 4 RePEc 2
Showing 1 - 10 of 55
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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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An introduction to the "The role of inclusion, diversity, equity, & access (IDEA) in today's global marketing environment" special issue
Rynarzewska, Ania Izabela; Tanner, John F.; Edmondson, … - In: Journal of global scholars of marketing science : … 34 (2024) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014487467
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Selling : building partnerships
Castleberry, Stephen Bryon; Tanner, John F. - 2022 - Eleventh edition, international student edition
CONTENTS IN BRIEF. Chapter 1. Selling and salespeople -- Part 1. KNOWLEDGE AND SKILL REQUIREMENTS -- Chapter 2. Ethical and legal issues in selling -- Chapter 3. Buying behavior and the buying process -- Chapter 4. Using communication principles to build relationships -- Chapter 5. Adaptive...
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Persistent link: https://www.econbiz.de/10012545188
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Masking the role or masking the toll? : the effects of career fit on salesperson burnout
Tanner, Emily C.; Epler, Rhett; Tanner, John F. - In: Journal of business-to-business marketing 29 (2022) 3/4, pp. 335-352
Persistent link: https://www.econbiz.de/10013417388
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The state of business to business marketing research
Tanner, John F. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 92-100
Persistent link: https://www.econbiz.de/10012483508
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Unveiling (in)vulnerability in an adolescent’s consumption subculture : a framework to understand adolescents’ experienced (in)vulnerability and ethical implications
Batat, Wided; Tanner, John F. - In: Journal of business ethics : JBE 169 (2021) 4, pp. 713-730
Persistent link: https://www.econbiz.de/10012496035
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Fairy tales don't come true : the impact of aspirational distance on teen pregnancy prevention messages
Tanner, John F.; Tanner, Emily C. - In: Journal of public policy & marketing 39 (2020) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10012534266
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile; Poujol, Juliet F.; Tanner, John F. - In: Journal of retailing and consumer services 51 (2019), pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
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Selling : building partnerships
Castleberry, Stephen Bryon; Tanner, John F. - 2019 - 10
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Persistent link: https://www.econbiz.de/10011994027
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