Tariq, Ayesha; D’Souza, Giles; Allaway, Arthur W. - In: Journal of Consumer Marketing 33 (2016) 7, pp. 574-584
Purpose Single males and females are an under-studied segment of grocery shoppers. This study aims to compare the shopping habits of single males with single females and couples. Design/methodology/approach Structural equation modeling is used to analyze purchase history data for testing the...