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Search: person:"Tarkiainen, Anssi"
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Consumer behaviour
13
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13
Beziehungsmarketing
5
Relationship marketing
5
E-commerce
4
Electronic Commerce
4
Führungskräfte
4
Managers
4
Viral marketing
4
Virales Marketing
4
Augmented reality
3
Brand management
3
Cognition
3
Cognitive diversity
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Customer satisfaction
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Decision
3
Distance ratio
3
Entscheidung
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Kognition
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Markenführung
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3
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Sustainability
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Virtual reality
3
Virtuelle Realität
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Website
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Ambivalence
2
Boards of directors
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Business ethics
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Cognitive mapping
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Cross-country
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Finland
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Finnland
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Higher education institution
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Article
34
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24
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research-article
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viewpoint
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English
31
Undetermined
4
Author
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Tarkiainen, Anssi
35
Sundqvist, Sanna
11
Kuivalainen, Olli
8
Sipilä, Jenni
7
Ellonen, Hanna-Kaisa
6
Cadogan, John W.
5
Jantunen, Ari
5
Lee, Nick
5
Mero, Joel
4
Bergman, Jukka-Pekka
3
Herold, Kristiina
3
Lavoye, Virginie
3
Luukka, Pasi
3
Salojärvi, Hanna
3
Chari, Simos
2
Hair, Joseph F.
2
Horppu, Marianne
2
Jussila, Iiro
2
Karlik, Aleksander
2
Knutas, Antti
2
Obukhovich, Svetlana
2
Ots, Mart
2
Platonov, Vladimir
2
Sainio, Liisa-Maija
2
Sarstedt, Marko
2
Sintonen, Sanna
2
Stocchi, Lara
2
Arminen, Heli
1
Ellonen, Hanna‐Kaisa
1
Guenzi, Paolo
1
Kumbure, Mahinda Mailagaha
1
Oghazi, Pejvak
1
R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim, Rudolf
1
Stoklasa, Jan
1
Tobon, Juliana
1
Wolff, Per-Erik
1
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing for higher education
2
Journal of marketing theory and practice
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate Governance: The International Journal of Business in Society
1
Corporate governance : the international journal for effective board performance
1
European Journal of Marketing
1
International Journal of E-Business Research (IJEBR)
1
International Marketing Review
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International marketing review
1
JMM : the international journal on media management
1
Journal of Product & Brand Management
1
Journal of consumer behaviour
1
Media brands and branding
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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Source
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ECONIS (ZBW)
26
OLC EcoSci
4
Other ZBW resources
4
RePEc
1
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10
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35
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date (oldest first)
1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Post-purchase effects of impulse buying : a review and research agenda
Obukhovich, Svetlana
;
Sipilä, Jenni
;
Tarkiainen, Anssi
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1512-1527
Persistent link: https://www.econbiz.de/10014575979
Saved in:
3
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
4
Strategies for reducing the environmental impact of impulse buying
Obukhovich, Svetlana
;
Sipilä, Jenni
;
Tarkiainen, Anssi
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 195-211)
.
2023
Persistent link: https://www.econbiz.de/10014414218
Saved in:
5
Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie
;
Mero, Joel
;
Tarkiainen, Anssi
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
Saved in:
6
Relation between managerial cognition and industrial performance : an assessment with strategic cognitive maps using fuzzy-set qualitative comparative analysis
Kumbure, Mahinda Mailagaha
;
Tarkiainen, Anssi
;
Luukka, Pasi
- In:
Journal of business research : JBR
114
(
2020
),
pp. 160-172
Persistent link: https://www.econbiz.de/10012257476
Saved in:
7
Effectual and causal reasoning in the adoption of marketing automation
Mero, Joel
;
Tarkiainen, Anssi
;
Tobon, Juliana
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 212-222
Persistent link: https://www.econbiz.de/10012212473
Saved in:
8
Dynamic capabilities, operational changes, and performance outcomes in the media industry
Jantunen, Ari
;
Tarkiainen, Anssi
;
Chari, Simos
;
Oghazi, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 251-257
Persistent link: https://www.econbiz.de/10011881781
Saved in:
9
Toward an improved conceptual understanding of consumer ambivalence
Sipilä, Jenni
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011975491
Saved in:
10
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
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