Potwarka, Luke R.; Snelgrove, Ryan; Wood, Laura; Teare, … - In: Sport, Business and Management: An International Journal 10 (2020) 2, pp. 187-206
Purpose: The purpose of this study was to examine whether watching a live track cycling event could increase youths' intention to participate in the sport, and to identify cognitive and affective mechanisms associated with post-event intentions. Design/methodology/approach: A sample of youth...