The number and importance of regions are increasing at the same time as traditional regional identities are undermined through processes like globalisation and individualisation. Local and other administrations increasingly cooperate and create new regions which are too changeable for a distinct...

Purpose – The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of selectivity and how this relates to the layering of spatial identities. Design/methodology/approach – A...

The revival of interest in regions contrasts with a lack of systematic study of them. Usually regions are not studied to understand regions, but to understand how the regional influences specific processes. These studies focus on a specific topic in a particular type of region. However useful...