In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set...

Purpose – The purpose of the paper is to examine and compare Nicholas Belkin's information concept and his concept of communication with the authors' semeiotic inspired communication model – the Dynacom. Design/methodology/approach – The authors compare the two communication models by...