The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...

This study investigates the effects of working capital management (WCM) through and its components (Days Sales Outstanding-DSO, Days Inventory Outstanding-DIO, and Days Payable Outstanding-DPO and Net Working Capital) on firm profitability in consumer goods and construction firms by applying...

This study investigates the effects of working capital management (WCM) through and its components (Days Sales Outstanding-DSO, Days Inventory Outstanding-DIO, and Days Payable Outstanding-DPO and Net Working Capital) on firm profitability in consumer goods and construction firms by applying...

Privatization has played an important role in national economic reform in Vietnam. However, unlike other transitional countries in Central and Eastern Europe, Vietnam has chosen a partial and gradual privatization where the government still holds significant ownership in most privatized firms....