Based on three fundamental theories, commitment-trust theory of relationship marketing, transaction cost theory, and force field theory, this study has examined the factors affecting collaboration in the agricultural supply chain in the North Central region of Vietnam by analyzing EFA, CFA, and...

FDI and territorial marketing are fields of interest and research by many scientists and managers. However, this is still a new field of science in Vietnam, both academically and practically. The awareness of building a local image to investors, especially foreign investors, is still limited....

Based on three fundamental theories, commitment-trust theory of relationship marketing, transaction cost theory, and force field theory, this study has examined the factors affecting collaboration in the agricultural supply chain in the North Central region of Vietnam by analyzing EFA, CFA, and...