Search Results - person:"Thomson, Scott"

Voice of the customer as a tool for service quality analysis in public transport

Jach, Paula; Antony, Jiju; Thomson, Scott Paul; Cudney, … - In: The TQM journal : the international review of … 34 (2022) 3, pp. 448-475

Persistent link: https://www.econbiz.de/10013338046

Voice of the customer as a tool for service quality analysis in public transport

Jach, Paula; Antony, Jiju; Thomson, Scott Paul; Cudney, Beth - In: The TQM Journal (2021)

Purpose: The purpose of this paper is to explore the voice of the customer (VOC) of public transport (PT) users and non-users and to identify the role VOC plays in PT service quality analysis and improvement practices. ...

Persistent link: https://www.econbiz.de/10012642297

MULTI-CHANNEL STRATEGY A game of chess Evaluating how a multi-channel strategy will perform is a bit like predicting the outcome of a chess game, but there are methods to aid the m...

Thomson, Scott - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 34-36

Persistent link: https://www.econbiz.de/10008813721

FIVE GOLDEN RULES FOR BRANDS - The game changer - Success in gamiflcation lies in finding and exploiting a brand's sweet spot in the overlap between people, play and products.

Thomson, Scott; Shaw, Jonny - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 26-30

Persistent link: https://www.econbiz.de/10009799723

UNDERSTANDING MARKETS - Why it's essential to put the 'market' back into marketing - We need to rethink how to engage with new kinds of consumer markets.

Thomson, Scott; Bentley, Alex - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 15-17

Persistent link: https://www.econbiz.de/10008319485

Understanding MBA Consumer Needs and the Development of Marketing Strategy

Dailey, Lynn; Anderson, Murphy; Ingenito, Cristina; … - In: Journal of Marketing for Higher Education 16 (2006) 1, pp. 143-158

<title>ABSTRACT</title> The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers...

Persistent link: https://www.econbiz.de/10010973089

Secondary schools and the urban climate

Thomson, Scott D. - In: Education and urban society : EUS ; an independent … 8 (1976) 3, pp. 355-374

Persistent link: https://www.econbiz.de/10002897048