Search Results - person:"Thuckavadee Sthienrapapayut"

Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures

Shannon, Randall; Thuckavadee Sthienrapapayut; Moschis, … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 34-44

Persistent link: https://www.econbiz.de/10012257924

Using gerontographics to explain consumer behaviour in later life : evidence from a Thai study

Sthienrapapayut, Thuckavadee; Moschis, George P.; … - In: Journal of Consumer Marketing 35 (2018) 3, pp. 317-327

Purpose: The purpose of this study is to test the efficiency of the “gerontographics” model in predicting selected consumer behaviours in older adults. Design/methodology/approach: Through regression analysis, a large sample of older Thai adults is used to test the predictive power of...

Persistent link: https://www.econbiz.de/10012073595