Tian Xie, Frank; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 19 (2004) 3, pp. 208-222
An extensive, integrated review of literature precedes a new typology of alliances based on participating firms’ relative position in the supply chain (scale or link) and the nature of their cooperation (equity or non‐equity). This typology helps to distinguish among a bewildering array of...