Mishra, Sita; Malhotra, Gunjan; Johann, Maria; Tiwari, … - In: International Journal of Event and Festival Management 13 (2021) 1, pp. 70-91
Purpose: Sports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and...