Tiwari, Sudip K.; Korneliussen, Tor - In: International Marketing Review 35 (2018) 5, pp. 833-849
Purpose: Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid internationalisation of an emerging market-based micro export firms (EMMFs). Design/methodology/approach: This is an inductive...