Search Results - person:"Tobias-Mamina, Rejoice Jealous"

Determinants of consumer-generated-content usage for apparel shopping: He moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social...

Persistent link: https://www.econbiz.de/10012657416

Determinants of consumer-generated-content usage for apparel shopping : he moderating effect of gender

Tobias-Mamina, Rejoice Jealous; Maziriri, Eugine Tafadzwa; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012628097

Applying behavioral reasoning theory to South African female consumers' emerging apparel-shopping behavior during COVID-19

Kempen, Elizabeth; Tobias-Mamina, Rejoice Jealous - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 221-237

Persistent link: https://www.econbiz.de/10013270736