Tong, Carl H.; Tong, Lee‐Ing; Tong, James E. - In: Competitiveness Review: An International Business Journal 19 (2009) 2, pp. 114-118
Purpose – This paper aims to offer a succinct description of the Vioxx recall in 2004 and discuss the fundamental reasons why Merck got into this trouble. Design/methodology/approach – A review of literature has been conducted to provide key facts about the Vioxx disaster and to shed light...