Tong, Pingsheng; Johnson, Jean L.; Umesh, U.N.; Lee, Ruby P. - In: Journal of Business & Industrial Marketing 23 (2008) 3, pp. 178-192
Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...