Eshghi, Abdolreza; Haughton, Dominique; Topi, Heikki - In: Telecommunications Policy 31 (2007) 2, pp. 93-106
This paper reports the results of research investigating the determinants of the propensity to switch wireless service providers. A model generated from the data rather than from a priori theory is presented, and it is found to uphold the strong relationship between customer satisfaction and...