Tsai, Dungchun; Chang, Shaochi; Chen, WeiWei; Tran, Chau-lan - In: Journal of Air Transport Management 14 (2008) 5, pp. 252-256
Making use of event-study methodology, we assess how a new route announcement affects an airline's stock market value. In addition, it verifies that route strategy and entry strategy contribute to the direction and magnitude of the stock market reaction. With respect to route strategy, both...